Today’s Western Mail advertises ‘6 pages of jobs’ on its front page. Not long ago, the Thursday jobs section would have been 16 pages or even more. It doesn’t take a genius to see that this means a big drop in advertising revenue from one of the most important streams – job ads. If you look at Western Mail job sections from a year or two ago, you’ll see that the vast majority of positions on offer were in the public sector. The public sector isn’t hiring on that scale any more!
The state of the housing market (influenced by the general economic climate and the banks’ new caution on mortgage lending) means another important source of newspaper advertising has been severely squeezed.
Faced with these pressures, journalists at the Western Mail, its sister paper the Daily Post and the rest of the Trinity Mirror titles in Wales must be wondering how much longer their boss, Sly Bailey, can stick to her undertaking that the last round of job cuts was the last (see report in Daily Telegraph from last March).
No doubt the issue will be an important talking point at this week’s annual conference of the National Union of Journalists.
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