Local TV aims to boost Valley’s economy

Today saw the launch of 3VTV, a new local television channel for Blaenau Gwent.

Run by the Micro-Broadcasting Centre in partnership with the University of Wales, Newport, the channel will broadcast via the internet short films  about local people, made by a team of in-house filmmakers, university students and members of the local community.

The Welsh Government has stumped up £450,000 to support the channel over three years, despite last year rubbishing Westminster’s own plans to develop local television as ‘not a viable option in Wales’.  It is hoped the channel will encourage community cohesion and digital inclusion, as well as boost the local economy by helping local businesses to advertise their services.

The launch, at the site of the former Ebbw Vale steelworks, showcased some of the films available on-demand at 3VTV.  These included a documentary about Josephine Williams, one of the first women to work at Ebbw Vale steelworks, and an advert for local entrepreneur Liz Sullivan, who runs a beauty salon in Ebbw Vale.

Although well-produced, the channel will need to come up with something a bit livelier to stand out in an extremely competitive market.  Budding filmmakers can pitch ideas to the team via the 3VTV website.

About Huw Jones

Research Assistant at the Cardiff School of Creative and Cultural Industries.
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