TWO graduates of the former University of Glamorgan have helped steer a well-known Welsh charity to scoop two Chartered Institute of Public Relations (CIPR) awards. Tenovus, Wales’ leading cancer charity, won a gold and silver at the CIPR PRide Awards, which recognise outstanding public relations in the UK regions and nations. Journalism graduate Liz Rawlins and Will Barker, who studied Radio, are part of the PR team for the charity, which recently celebrated its 70th birthday.
Tenovus won gold in the Not-for-Profit category for its campaign for PR and press activity around ‘Sing for Your Life’, the Channel 4 documentary which followed the charity’s choir, The Big C. The choir is made up of cancer patients, and the programme documented the progress of those involved from forming a choir, rehearsing in Cardiff and then to performing at the Royal Albert Hall – after just 12 weeks.
In reaching their decision the award panel said: “Their strategy was to achieve extensive press coverage to raise awareness of their research. The Charity designed promotional materials and an online presence for Choir members. The campaign had clear objectives and measurable outcomes. The campaign was very low budget and generated £14,820 worth of funding and 625 pieces of press coverage. It was a worthy winner!”
The silver award was for Best Use of Social Media. The team developed their own unique ‘Tenovus voice’ as a key communication channel for the charity and its supporters. They use it across all social media platforms to further establish Tenovus’ online presence and to help tell the brand’s story.
Will Barker is the charity’s PR and Digital Officer. He said: “I joined Tenovus only a few months after graduating in 2012, and just one year on I’m an award winner! It’s amazing to be part of such a creative and passionate team in a charity like Tenovus.
“We’ve really worked hard on developing and growing our social media over the last 12 months so I’m particularly proud of our Silver Award – it shows how important a communication tool it is and how it complements all the other work we do through other types of media. I’m looking forward to seeing what else we can do with it in the next year!”
Liz Rawlins, PR and Communications Manager at Tenovus, reiterated how important the awards were to the Tenovus team.
“It really has been a fantastic year for us so far at Tenovus. It’s not always easy, and we’re always learning, but we’re a very enthusiastic team, and I think our passion for what we’re trying to achieve comes across. We’re really pleased that the industry recognises it too!
“I’m proud of what we do, the quality of our work and the difference we help to make, and it’s great to be part of a team that has now won five Public Relations awards in just two years – I’m looking forward to adding to our awards tally next year!”